Developing new prospecting sources and methods that help you acquire new customers is an ongoing need not something you do once and then forget about.

There’s an ideal customer for your business and the more you know about that person – what motivates him, where to find him – the more effective your marketing and advertising will be.

There’s often an introductory offer which makes it easier for a larger number of potential customers to try a product or service. Developing, improving, and implementing that offer is one of the most important things you can do as a business owner.

Your products and customer service (the total customer experience) have to be good enough to turn new buyers into customers (people who buy again and again) and hopefully raving fans who’ll bring you new customers by bragging about their good experience with you.

Brand awareness is the start of the buyer’s journey. Someone won’t become a customer if they don’t know what you do or the value you can bring them.

Here, potential customers enter the sales funnel. This is where people are ready to buy. At this stage, they have already engaged with your brand and done some homework.